Pressmeddelande CB Health Access Uganda

CB Health Access business mission to Uganda - mission accomplished

Six companies from Finland and Sweden attended a business mission to Uganda in August 2017 to meet with local hospitals, distributors and NGOs. The business visit was organized in cooperation with Uganda Healthcare Federation, and under the framework of CB Health Access, a joint program between Sweden, Finland, Estonia and Latvia, which supports health technology companies entering distant markets
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During the business mission to Uganda, the companies visited large and smaller private hospitals and clinics, distributors and NGOs. During one-to-one meetings, the companies could explore collaboration opportunities, and they also had an opportunity to present their solutions at a conference with more than 120 participants, most of whom were private-sector healthcare providers and distributors.

Uganda’s economy has grown strongly over the recent years, with a growing middle class demanding higher quality healthcare. The country has a large private sector in healthcare, accounting for approximately 50% of healthcare expenditure. The government funds allocated to healthcare have steadily increased, but out-of-pocket spending remains high. Health insurance coverage is also on the rise.

All the companies attending the mission admitted that it was an experience that exceeded their expectations; interest towards their solutions and the number of concrete leads by far surpassed what they had expected. “I was positively surprised by the level of business opportunities in Uganda, after travelling extensively in Southern Africa for many years. I’m coming back!” said Roland Nilsson, president of Pansanté, a Swedish company offering a sustainable clinic and hospital concept.

The participants were very satisfied with the target market coaching: “Thank you, Uganda Healthcare Federation and CB Health Access partners. You’ve worked very hard to make these days valuable to our businesses, which has led to some very tangible opportunities for us!” said Nina Nilsson, SVP Sales & Marketing at Bactiguard, whose solutions help reduce healthcare associated infections.

The CB Health Access program was initiated in 2016 between Estonian, Finnish, Latvian and Swedish technology organizations to support entrepreneurship in health technologies. The program facilitates the entry of Estonian, Latvian, Swedish and Finnish health tech companies to distant markets – South Korea, USA, India and Uganda. CB Health Access provides the companies with an introduction of the target market, individual coaching from the home country as well as from target market experts, market information, business missions, and help with identifying and contacting potential partners and customers. The program has a strong focus for the companies to achieve sales in the chosen market. The program is financed by the Central Baltic Interreg Program.

For more information on the CB Health Access program see https://www.cbhealthaccess.eu/, or contact: Maarika.Merirand (at) tehnopol.ee, Malin.Hollmark (at) swedishmedtech.se, or Anna.Riby (at) swecare.se